CASE STUDIES
WEB SERVICES
eCommerce
GE's Dealer Toolbox site builds the company's ECM technology brand by fulfilling two needs of contractors within the industry: to understand the ECM product and to purchase the support tools necessary for working with ECM in the field. Floyd & Partners created a Dealer Toolbox storefront that gives GE the ability to sell goods, automate shipping and manage all aspects of the store in-house.
search engine optimization
When the National Prostate Cancer Coalition (NPCC) rebranded itself to Zero: The Project to End Prostate Cancer, it blew itself up in the eyes of Google and other search engines. Getting them back on track took a three-tiered SEO campaign that included: keyword research, code modifications, and link development. Read more here:
social media
ZERO was dabbling in social networking sites even before their rebranding efforts. F&P taught the ZERO crew how to take this starting point and begin leveraging it for SEO results. Stepped up efforts in Facebook, Twitter, YouTube and the blogosphere are helping extend the non-profit's community on the net, and in doing so improve its SEO performance with search engines.
mobile marketing
Speed, cost, or quality: Who says you can only choose two?
For a couple of cents per person, text messaging gives instant contact with people who want to hear from your business. See why cell phone text messages will be the fastest-growing advertising medium for years to come.
content development & strategy
The Dealer Toolbox had one ambition: to be the world's leading authority on ECM variable-speed blower motor technology. We accomplished that feat by building the site from the ground-up with articles, training media, white papers, frequently asked questions, personel contacts, news releases. interactive features, and downloads that our contractor audience needed to install, troubleshoot and service equipment in the field.
web design
Design can often be the enemy of an SEO-friendly website. For Gateway Woods, we created a site that maintains the look and feel of the organization's brand, provides straightforward navigation for their four distinct audiences, and consolodates a large amount of information into a logical and clear structure, all without sacrificing the core principles of SEO best practices.
rich media
Going beyond simple visual design to engage the viewer directly can be a powerful force for promoting your message, but rich media must be used wisely. Unnecessary effects can overshadow your brand or become a barrier to access.
See how we created an interactive reference for the National Safe Haven Alliance that helps users find the information they are looking for quickly and intuitively.
custom programming
Whether it's retrofitting a pre-made component into a new project, working with an undocumented system, interfacing with API code to connect with external databases, or creating a fully-custom solution, we have the expertise and the flexibility to meet your need for a customized solution.