MOBILE MARKETING, TEXT MESSAGING, & ADVERTISING ON-THE-GO

Now is the time to get into text/SMS marketing. Mobile advertising is in its infancy, but the industry is primed to explode in the same way as it has in Europe, where 75% of people receive a text ad every month. Within four years, U.S. text message marketing is expected to grow to a $4 billion dollar industry. There is no question that mobile advertising is going to be huge, and the opportunity that exists to set the standard instead of becoming an also-ran will not last forever.

Consider: Barack Obama's presidential campaign recently made headlines by using mass-scale text messaging to announce his vice president, Joe Biden. Just one word-of-mouth promotion ended up netting Obama over 3 million direct contacts for volunteering and donations. This is just a glimpse of the coming wave in mobile marketing.

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