STOREFRONT / ECOMMERCE WEB SITE DESIGN - DTB CASE STUDY
eCommerce is all about conversions. To make that happen, we stress clean design, coherent navigation and rapid-response customer service.
GE has carved out a unique brand for its ECM variable-speed motor technology. With a 99% marketshare, this premium product acts like a trade association of one, providing product information, training and service support for the entire HVAC industry. The Dealer Toolbox website is the ultimate expression of this GE ECM brand: the de-facto authority on all things variable-speed.
Conversions for this site take two forms: information and service support products. From our research with contractors, we know their first need is product information so the flow of the site to accommodate that. Purchases result after visitors understand the content and come to some conclusion their needs. The intangible that makes the site so successful is our hyper-responsive customer-service model that strives to resolve customer issues in less than 24 hours. What's more, their feedback allows us to constantly fine tune the site through SEO to make it more responsive to their needs.
