WEB SITE DEVELOPMENT & CONTENT CREATION - CASE STUDY
Beautiful site design, intuitive user navigationn, search-friendly code, strong social networking and brand recognition are each vital parts of building a successful website. At the end of the day, though, information is the fuel that makes the Internet go.
Floyd & Partners coordinated with the GE ECM team to create a roadmap of future updates, then went about the task of building the Dealer Toolbox into the unparalleled online source for all things variable-speed. Not only did we want to build an industry resource, but it also needed to be coherent and visible for search engines.
Today, the Dealer Tooolbox is a juggernaut that sets the standard for open, availabile information in an HVAC industry where product specifications are often proprietary and difficult to come by.
