CASE STUDIES
NATIONAL SAFE HAVEN ALLIANCE
brand identity
Safe Haven laws were passed as an alternative to infant abandonment. These laws allow a newborn to be dropped off at a hospital, fire department or police station with no questions asked. To communicate the safety to both the mother and child, we developed a logo and type treatment that portrays that sense of security without identifying age, race or gender.
consumer logo
Safe Haven laws were passed as an alternative to infant abandonment. These laws allow a newborn to be dropped off at a hospital, fire department or police station with no questions asked. To communicate the safety to both the mother and child, we developed a logo and type treatment that portrays that sense of security without identifying age, race or gender.
alternate logo
Safe Haven laws were passed as an alternative to infant abandonment. These laws allow a newborn to be dropped off at a hospital, fire department or police station with no questions asked. To communicate the safety to both the mother and child, we developed a logo and type treatment that portrays that sense of security without identifying age, race or gender.
stationery
Most corporate stationery prints its mission statement on the letterhead. We decided to illustrate it with the help from a little girl named Molly, whose story brings to life the purpose of this organization.
public relations
As a poignant reminder of why we were launching the Safe Haven program in Fort Wayne, we held a press conference at the grave site of an abandoned infant. And to illustrate the happy ending we were hoping for, we brought in a two-year-old named Molly who came in through Safe Haven program in New York. The event yielded extensive TV, radio and print coverage. More importantly, that coverage led directly to the recovery of three infants.