Floyd and Partners | Advertising and Public Relations | Fort Wayne, Indiana Brand Locomotion | Floyd and Partners | Advertising and Public Relations | Fort Wayne, Indiana

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NATIONAL COUNCIL
FOR ADOPTION

brand identity

For some, adoption is what it means to be a good mother. It's the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face–to–face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.

psa packet

For some, adoption is what it means to be a good mother. It's the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face–to–face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.

billboard

For some, adoption is what it means to be a good mother. It's the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face–to–face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.

radio broadcast

For some, adoption is what it means to be a good mother. It's the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face–to–face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.

television broadcast

For some, adoption is what it means to be a good mother. It's the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face–to–face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.

website

For some, adoption is what it means to be a good mother. It's the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face–to–face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.