CASE STUDIES

public relations

CFSO came to us with an urgent need—the National Academy of Sciences was about to release a study unfairly condemning the validity of many forensic disciplines. We rallied to their defense, providing the proper perspective to the report. Through our direct intervention, we told CFSO's story to major news outlets including: the New York Times, Los Angeles Times, NPR, CNN, USA Today, lending counterbalance to their reporting on the study. To date our efforts netted $1.9 million in earned media for CFSO.