Floyd and Partners | Advertising and Public Relations | Fort Wayne, Indiana Brand Locomotion | Floyd and Partners | Advertising and Public Relations | Fort Wayne, Indiana

CASE STUDIES

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ARZEL ZONING

HeatPumPro brochure

How do you make metal boxes sexy? Well, you don't. But you can dress them up with a sleek technical style emerging from a Tron-like atmosphere that speaks to the electronic sophistication of the product. And voila, you've got an approach that puts your brand in Prada high heels and the competition in Wal-Mart flip flops.

Zonocity brochure

We took a beautiful Victorian house and converted it to line art to create an ironic, high-tech illustration that was used to communicate this product's ability to control the indoor climate of even the most challenging structures.

CoolMizer brochure

Like its sister publications, this installment spotlights the individual product while maintaining brand continuity with the other brochures.