SOCIAL NETWORKING & TWITTER - ZERO CASE STUDY

Social media refers to user-generated content created using online sources such as Facebook, MySpace, LinkedIn, Twitter, Blogger, Flickr, internet forums, and webcasts. Given that Zero wanted to build its new brand in the prostate cancer community, we thought it vital that they establish a strong presence in these outlets to achieve these goals:

• create an avenue to bridge the gap between Zero and its donors
• build a personal relationship with its followers and establish a personality with their brand
• create the ability to listen to what people are saying about their brands and use social media in same way we use focus groups.

For example, on Twitter – the free social networking and micro-blogging service – Zero is using the site to send supporters updates known as tweets (text-based posts of up to 140 characters in length delivered to followers). It is important because it is not enough anymore to just have a website. To succeed organizations need a true online presence. Twitter is also a channel for listening to and finding out more about their donors likes or dislikes about the organization.

» TWITTER FEED OF ZEROCANCER.ORG'S CEO