MOBILE MARKETING, TEXT MESSAGING, & ADVERTISING ON-THE-GO

Now is the time to get into text/SMS marketing. Mobile advertising is in its infancy, but the industry is primed to explode in the same way as it has in Europe, where 75% of people receive a text ad every month. Within four years, U.S. text message marketing is expected to grow to a $4 billion dollar industry. There is no question that mobile advertising is going to be huge, and the opportunity that exists to set the standard instead of becoming an also-ran will not last forever.

Consider: Through text messaging campaigns, organizations have been receiving donations of $5 or $10 by the simple click of a button. The American Red Cross, for example, is one of the leading organizations to tap into the technology, and to date has raised more than $24 million for the people of Haiti from text messages alone. What's more, by receiving donations in this manner, the organization has significantly expanded its database of potential members. This is just a glimpse of the coming wave in mobile marketing.

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