STOREFRONT / ECOMMERCE WEB SITE DESIGN - DTB CASE STUDY
eCommerce is all about conversions, a trade term that means the main thing(s) we want visitors to do when they get to the site. To make that happen, we stress clean design, coherent navigation and rapid-response customer service. Conversion for this site take a single form: sales. From our research with consumers, we know their first need is a layout that doesn't make them think, that's easy to navigate and crystal clear in its meaning. It seems obvious, but our website navigation testing often reveals that our familiarity with something can blind us to problems that first-time or less sophisticated visitors might encounter. We work diligently to root out those problems, which in turn has a positive effect on conversion. Purchases result after visitors understand the content and come to some conclusion about their needs. The intangible that sets us apart is our hyper-responsive customer-service model that strives to resolve customer issues in less than 24 hours. What's more, their feedback allows us to constantly fine tune the site through SEO to make it more responsive to their needs.
