CASE STUDIES
SAFE HAVEN PUBLIC SERVICE CAMPAIGN
Molly English broadcast
We recruited Patricia Heaton of Everybody Loves Raymond to act as our spokeswoman. The first installment explains the basics of the law. Later we expanded the campaign with Molly, who came to us through the safe-haven program in New York. We paired her with Patricia Heaton in the English version, and Laura Ceron from ER in the Spanish version.
Molly Spanish broadcast
We recruited Patricia Heaton of Everybody Loves Raymond to act as our spokeswoman. The first installment explains the basics of the law. Later we expanded the campaign with Molly, who came to us through the safe-haven program in New York. We paired her with Patricia Heaton in the English version, and Laura Ceron from ER in the Spanish version.
English broadcast
We recruited Patricia Heaton of Everybody Loves Raymond to act as our spokeswoman. The first installment explains the basics of the law. Later we expanded the campaign with Molly, who came to us through the safe-haven program in New York. We paired her with Patricia Heaton in the English version, and Laura Ceron from ER in the Spanish version.
Spanish broadcast
We recruited Patricia Heaton of Everybody Loves Raymond to act as our spokeswoman. The first installment explains the basics of the law. Later we expanded the campaign with Molly, who came to us through the safe-haven program in New York. We paired her with Patricia Heaton in the English version, and Laura Ceron from ER in the Spanish version.
radio broadcast
We recruited Patricia Heaton of Everybody Loves Raymond to act as our spokeswoman. The first installment explains the basics of the law. Later we expanded the campaign with Molly, who came to us through the safe-haven program in New York. We paired her with Patricia Heaton in the English version, and Laura Ceron from ER in the Spanish version.