CASE STUDIES
NATIONAL COUNCIL
FOR ADOPTION
brand identity
For some, adoption is the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face-to-face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.
psa packet
For some, adoption is the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face-to-face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.
billboard
For some, adoption is the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face-to-face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.
radio broadcast
For some, adoption is the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face-to-face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.
television broadcast
For some, adoption is the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face-to-face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.
website
For some, adoption is the ultimate act of love: a woman's sacrifice to ensure that her baby is given every opportunity for a happy life and a bright future. The face-to-face image calls to mind that sacred bond between mother and child, while the butterfly is a perfect symbol of the child's chance at a new life made possible by the mother's selfless decision.