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MAKE-A-WISH
FOUNDATION

public relations

The Make-A-Wish Foundation needed help promoting their annual Macy's Believe fundraiser. Our job was to maximize media impressions and Letters to Santa, which represented $1 each donation for Make-A-Wish. We blitzed local radio, TV and print outlets, along with relevant social media. The results were dramatic: $52k in earned media over three days and more than tripled the donations to Make-a-wish.