CASE STUDIES
GE THINKTANK™
brand identity
Better brand names are both memorable and embody the primary benefit(s). ThinkTank™ emerged from the focus group as the winner because it captured both intelligence and ruggedness of the product with a familiar phrase.
ThinkTank™ model identity
Better brand names are both memorable and embody the primary benefit(s). ThinkTank™ emerged from the focus group as the winner because it captured both intelligence and ruggedness of the product with a familiar phrase.
alternate logo
Better brand names are both memorable and embody the primary benefit(s). ThinkTank™ emerged from the focus group as the winner because it captured both intelligence and ruggedness of the product with a familiar phrase.
print ad
Better brand names are both memorable and embody the primary benefit(s). ThinkTank™ emerged from the focus group as the winner because it captured both intelligence and ruggedness of the product with a familiar phrase.
banner
A motor with a computer can be a little intimidating to the unacquainted. On the other hand, portray that same motor with as a Davinci-inspired tank and you've got yourself a product that can kick some serious duct, which of course has great appeal to our trade audience.
direct mail
Better brand names are both memorable and embody the primary benefit(s). ThinkTank™ emerged from the focus group as the winner because it captured both intelligence and ruggedness of the product with a familiar phrase.