CASE STUDIES

Bob Vila

This segment with Bob Vila was shot on Martha's Vineyard and prominently featured our partner's product.

Business Week

Several years after ECM Technology came out, Congress passed legislation requiring heating and cooling manufacturers to up the efficiency of their equipment. Using this as a news hook, we persuaded Business Week to do a story about ECM Technology, which played a key role in meeting the new efficiency requirements. The story ran in the domestic and international editions.

Ultimate Comfort

When the trade press was writing too little about our partner's category of product, we decided to take matters into our own hands and invent a forum. The result was this insert that ran six times per year with editorial content worth over $180k in equivalent ad space.