CASE STUDIES
FIFTH FREEDOM RECRUITING CAMPAIGN
brochure
The task was to come up with a recruiting message that appealed to all people with disabilities. The solution was a whimsical characterization of the Universal Access Symbol fly fishing in a mountain stream, a setting that speaks to the promise of a more fulfilling life for those of us with disabilities.
print ad
The task was to come up with a recruiting message that appealed to all people with disabilities. The solution was a whimsical characterization of the Universal Access Symbol fly fishing in a mountain stream, a setting that speaks to the promise of a more fulfilling life for those of us with disabilities.
television broadcast
To explain the nature of this organization, we employed a familiar phrase: Give a man a fish,
feed him for a day; teach a man to fish, feed him for a lifetime. It offered a perfect fit for our
message it implies gaining greater independence - the core
of the Fifth Freedom brand.
radio broadcast
To explain the nature of this organization, we employed a familiar phrase: Give a man a fish,
feed him for a day; teach a man to fish, feed him for a lifetime. It offered a perfect fit for our
message it implies gaining greater independence - the core
of the Fifth Freedom brand.
website
The task was to come up with a recruiting message that appealed to all people with disabilities. The solution was a whimsical characterization of the Universal Access Symbol fly fishing in a mountain stream, a setting that speaks to the promise of a more fulfilling life for those of us with disabilities.