CASE STUDIES
ALL-TUFF
brand identity
No this isn’t another bulldog mascot. It’s a Chihuahua named Hans that we sent to work out at the Barry Bonds Brand Builder Camp. Now nobody makes fun of our brand or our mascot. And, yes, he came back "clean."
alternate logo
No this isn’t another bulldog mascot. It’s a Chihuahua named Hans that we sent to work out at the Barry Bonds Brand Builder Camp. Now nobody makes fun of our brand or our mascot. And, yes, he came back "clean."
alternate logo
No this isn’t another bulldog mascot. It’s a Chihuahua named Hans that we sent to work out at the Barry Bonds Brand Builder Camp. Now nobody makes fun of our brand or our mascot. And, yes, he came back "clean."
catalog cover
With a name like ALL-TUFF, we thought every square inch of the catalog ought to live up to it (they pay us big money for this kind of insight), so we brought all of the product’s esoteric detail to life with a series of icons that ran throughout.
catalog spread
With a name like ALLTUFF, we thought every square inch of the catalog ought to live up to it (they pay us big money for this kind of insight), so we brought all of the product’s esoteric detail to life with a series of icons that ran throughout.
tradeshow
We wanted to show emergency-medical folks what we’re made of, so we gave them a gloriously detailed view using for them what is a familiar-looking graphic style: the X-ray.