Floyd and Partners wins SEO contract with ZERO: The Project to End Prostate Cancer Campaign.

Fort Wayne, Ind - Floyd and Partners Advertising and Public Relations has announced that it has been awarded a contract by ZERO: The Project to End Prostate Cancer to undertake a comprehensive search-engine-optimization (SEO) campaign for the organization’s new website, http://www.zerocancer.org.

Formerly known as the National Prostate Cancer Coalition www.fightprostatecancer.org, the Washington DC-based nonprofit organization recently renamed itself, which has reduced its visibility with search engines such as Google and Yahoo. Floyd and Partners will focus on developing links and content, as well as restructuring the site’s programming to improve the organization’s position with vital keywords.

ZERO relies on its website for raising public awareness about prostate cancer, encouraging individuals to get involved in the cause, and generating donations. "With all the competition in the non-profit sector for contributions, SEO is more important than ever," said Bob Floyd, president of Floyd and Partners. "We are honored to be chosen by this fine organization, and look forward to supporting it in its mission to eliminate prostate cancer."

Bob Floyd is available for interview. Please contact Floyd and Partners at (260) 469-3090.

About ZERO — The Project to End Prostate Cancer

ZERO — The Project to End Prostate Cancer is committed not only to reducing prostate cancer or alleviating the pain from the disease, but to ending it. We see a future where all men who have been diagnosed with prostate cancer will be cured or manage their illness with good quality of life, with the support they need to minimize physical and emotional suffering and to cope effectively throughout their cancer journeys. To accomplish our goal, we provide comprehensive treatment information to patients, education for those at risk, and we’re conducting more free screenings than ever before. We increase research funds from the federal government to find new treatments and we fund research in the pursuit of a better test for the disease.

About Floyd & Partners

Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call Brand Locomotion.