Floyd and Partners retained by Michigan Association of School Social Workers to develop communication strategies for its conferences.


Fort Wayne, Ind - Floyd and Partners advertising and public relations has been retained by the Michigan Association of School Social Workers to develop an integrated communications strategy for its 2008 and 2009 conferences. The work will include brand development, conference brochures and an automated web solution for registration and travel.

“MASSW came to us with a need define their brand and automate their conference processes,” said Bob Floyd, the firm’s president and creative director, "our solution gives them both within the limited resources of a nonprofit.”

MASSW chose F & P because of its other national work for organizations such as the National Council For Adoption and the National Safe Haven Alliance, both located in Washington D.C.

Bob Floyd is available for interview. Please contact Floyd and Partners at (260) 469-3090.


The Michigan Association of School Social Workers advocates for the delivery of school social work services to meet the needs of all children. MASSW actively promotes the educational and professional growth of members and ensures that the highest standards of practice are upheld. MASSW champions the causes of members and clients and supports legislation improving school social work delivery and the education of all children. School Social Workers work cooperatively with all systems that affect education in order to guarantee the highest degree of service.

About Floyd & Partners

Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call Brand Locomotion.