Floyd & Partners Wins International Davey Award for its iChooseAdoption.org Public Service Campaign

Fort Wayne, Ind - Floyd and Partners is proud to announce that it has been awarded a Silver Davey Award for its "iChooseAdoption" public-service campaign, produced for the National Council for Adoption in Alexandria, Virginia.

Presented by the International Academy of the Visual Arts (IAVA) and sponsored by Advertising Age magazine, the prestigious Davey Awards recognizes outstanding creative work from the best small firms worldwide. The 2008 Awards were chosen from more than 4,000 entries and judged by IAVA board members, an invitation-only body consisting of top-tier professionals in all areas of marketing and visual arts.

“We are honored to have our work recognized as one of the top integrated campaigns in the 2008 Davey Award competition," said Bob Floyd, owner of Floyd and Partners. “More importantly, we hope this will help increase infant adoption awareness."

The winning PSA can be viewed at www.iChooseAdoption.org, a website dedicated to helping visitors confidentially explore and learn about adoption. The Website includes information and answers to "Frequently Asked Questions" about adoption, inspirational birthmother testimonials, and numerous other resources for prospective birthparents.

About IAVA

The IAVA is an invitation-only organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The +200 current IAVA members represent a "Who's Who" of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Coach, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others.

About NCFA

Since 1980, NCFA has been a leading voice among national adoption and child welfare organizations. NCFA is a research, education, and advocacy nonprofit that provides adoption information, promotes ethical adoption practices, informs public policy and opinion about adoption issues, and serves as a resource for women with unplanned pregnancies, adopted persons and their families, those seeking to adopt, and adoption professionals.

About Floyd & Partners

Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call integrated brand communications.