Fort Wayne, Ind. – Floyd & Partners congratulates account executive Christopher Mann for being invited by Veritas Rex, the official blog of the Indiana Family Institute (IFI), to regularly contribute news articles and editorials. "Veritas Rex" is latin for "truth reins" and embodies IFI's commitment to researching family-friendly public policy for all Hoosier families.
A veteran of Indiana politics and business, Mann's experience includes tenures in the U.S. House of Representatives, the Hudson Institute, Indiana Right to Life, Republic Airlines and WORLD magazine. He serves as the managing editor of the World Journalism Institute's Times Observer.
The Indiana Family Institute (IFI) is an 18-year-old non-partisan public education and research organization dedicated to the preservation and advocacy of pro-family policy. IFI collaborates with 38 other Family Policy Councils across the country in affiliation with Focus on the Family, the Colorado Springs-based ministry founded by renown psychologist and author Dr. James Dobson. For more information about IFI visit http://www.hoosierfamily.org. For more information about IFI's blog, Veritas Rex, visit http://www.veritasrex.com.
Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call integrated brand communications.