F&P Commissioned to Redesign Marathon Electric Brand

Contact: Jeremy Reynolds, (260) 469-3090

9.10.2007

Fort Wayne, Ind - Floyd and Partners Integrated Brand Communications (F&P) announced today that Wausau, Wisconsin-based Marathon Electric has been commissioned to redesign Marathon's brand identity, including brand analysis, market positioning, and redesign of the Marathon corporate identity. Marathon is a subsidiary of Beloit, Wisconsin-based Regal Beloit Corporation.

"Marathon Electric has established itself not only as a market leader, but an enduring presence in electric motors, monitoring devices and generators," says Bob Floyd, president of Floyd & Partners. "In just six years Marathon will approach its centennial celebration as a market leader in application and design engineering, manufacturing processes and state-of-the-art testing facilities. Marathon Electric truly has lived up to its namesake, and F&P looks forward to building on that brand for a 21st century audience."

According to the agreement, F&P will produce and distribute a powerful public service advertising campaign throughout the media, including broadcast and cable television, radio, billboard, print and especially the internet. The message will be developed based upon research performed by Harris Interactive, Inc., which studied birthmother responses to various phrases pertaining to adoption.

About Floyd & Partners

Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call integrated brand communications.

About Marathon Electric

Marathon manufactures one of the most extensive lines of AC and permanent magnet DC motors on the market today, from 1/12 through 1250 hp, in open, totally enclosed and explosion proof enclosures. Based in Wausau, WI, the company operates several U.S. manufacturing plants, with sales and service offices worldwide.

About Regal Beloit Corporation

Regal Beloit Corporation is a leading manufacturer and marketer of branded mechanical and electrical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wisconsin, and has manufacturing, sales, and service facilities throughout the United States, including Fort Wayne. RBC also has operations in Canada, Mexico, Europe and Asia.