Fort Wayne, Ind - Floyd and Partners Integrated Brand Communications received news today that it was selected by the National Council for Adoption to develop a comprehensive communications campaign for release later this fall.
"What an honor and privilege," F&P founder and president Bob Floyd said. "President and CEO Tom Atwood and his team of adoption advocate professionals are to be commended for casting this vision of improving public attitudes toward infant adoption and birthmothers."
According to the agreement, F&P will produce and distribute a powerful public service advertising campaign throughout the media, including broadcast and cable television, radio, billboard, print and especially the internet. The message will be developed based upon research performed by Harris Interactive, Inc., which studied birthmother responses to various phrases pertaining to adoption.
Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call integrated brand communications.