Fort Wayne, Ind - Floyd and Partners Integrated Brand Communications today confirmed that it was among a select group of advertising and public relations agencies invited to bid on a forthcoming communications campaign sponsored by the National Council for Adoption.
"This is a tremendous honor," F&P founder and president Bob Floyd said. "NCFA has championed the cause for adoption since 1980 and blessed countless children and adoptive parents. We will submit a communications plan that will emphasize a comprehensive approach to branding, public relations, public affairs, all calculated to help encourage women with unplanned pregnancies to make better informed choices for themselves and their babies."
Floyd & Partners is passionate about developing our partners' brands. Our job is to conceive ideas that communicate the character and personality of those brands. We then craft messages to bring those ideas together into a comprehensive communications program that may include: brand analysis, market research, advertising, design, collateral, public relations, media, sales training, the Internet or just about anything else we can dream up. Putting all these together into a coherent whole is what we call integrated brand communications.